| Shop sign | Brums |
| Company name | Preca Brummel S.p.A. |
| Activity description | Retail sale of kidswear for children between 0 and 16 years |
| Contacts | Franchising Development Manager: Mr Paolo Castiglioni |
| Telephone | 0331 988381 |
| Fax | 0331 988322 |
| Address | Via Galliano, 21 - 21040 Carnago (VA) |
| Multi-brand stores in Italy | 600 |
| Franchising stores in Italy | 210 |
| Direct-sale stores in Italy | 14 |
| Outlet stores in Italy | 9 |
| Multi-brand stores abroad | 83 |
| Franchising stores abroad | 8 |
| Average store size | between 110 and 160 sq. m. + warehouse |
| Staff (including the manager) | 2 people on average |
| Ideal location | Town centres, streets with shops, shopping centres, roads with high vehicle flow |
| Catchment area | Minimum 40,000 people |
| Starting investment | 75.000 € |
| Reference annual sales | between 200,000 € and 700,000 € per year, depending on the location and market |
| Duration of the contract | 5 years |
| Previous experience in the sector | Not necessary |
| Presence of the entrepreneur in the stores | Would be optimal |
| Rights – entry fee | No |
| Contributions for advertising | Yes |
| Exclusive rights in an area | Depends on the size of the store |
| Services for the start up phase | Planning and preparation of the stores |
| Contribution for launching the store (tools and material to advertise the store’s opening) | |
| Initiatives to improve the store management | |
| IT system to control goods stock and manage purchases | |
| Services during the contract | Consultancy |
| Support during management and training | |
| Visual merchandising | |
| Annual promotions | |
| Required guarantees | Bank fidejussion (40,000 € within 60 days of the contract being signed) |
| References from a Bank |
Preca Brummel SpA Società con socio unico Sede legale ed amministrativa: Via Galliano 21 21040 Carnago (VA)
Capitale Sociale Euro 25.000.000 Partita IVA IT 02482280126 C.F./Reg.Imprese Varese 06172390152 R.E.A. Varese nr. 169328.
