The success of the franchising formula

Brums, Italy’s main make of children’s clothes, started to expand at the end of the Eighties, setting up franchising stores. The recent increase of franchisors in Italy and abroad confirms that the franchising formula is a winning strategy. The number of Brums franchising chain has more than doubled in the last seven years and in 2008 there were 210 single-brand stores.

Efficiency and quality

All our qualified staff are experienced and have high professional standards. They will help you in every way they can to start this wonderful adventure. Brums will help you start your own store successfully, offering the support you need to manage the store and commercial activities. The Brums collections are always fashionable and made in the true Italian style, allowing children to be comfortable, free and natural.

The stores’ image

The furniture is specifically designed to fit the store and use all the available space in the best way, following the typical style of a Brums store. Our commercial organisation coordinates a team of professionals to assess the architecture of the store, to design the furniture and other facilities, to draft detailed estimates, to set up the store itself, guaranteeing that all scheduled work deadlines are met and the store opens on the established date. The cost is customised and the store is handed over in “turnkey” condition.

Service efficiency

Every store has an IT system to efficiently check stocks and manage the purchase of items at the right time of year. The sale and sell out dates are analysed by the company in a precise set of time frames. A system of theme-based item deliveries, with deliveries in instalments, allows stores to periodically renew the clothes and items for sale. The visual merchandising service employs professionals who support the affiliate shop during the start up phase and during the various seasons, according to specific activity schedules.

Brums: the marketing mix

Brums knows how important the relationship with the end customer is for the brand to be a success and to convey the right image (which is essential for success on the market). This is why every year Brums invests an important part of its sales income for promotion activities, ranging from advertising to management support for the stores, bill-posting, co-marketing campaigns, direct marketing, specific promotions and production of advertising material customised for each individual store.