Specialisation
Kidswear from 0 to 16 years and maternity clothes (in Italy). There are 3 age groups: Newborn (0-24 months), comfortable and sweet, designed to suit babies in the first years of their lives; Mini (3-7 years) and Junior (8/16 years), sophisticated, trendy and fashionable. A spontaneous, amusing and happy fashion for children free to be children.

Location
Brums stores can be in town centres (main street or one of the most important streets), shopping centres, streets with many shops, along roads entering cities or towns where there is a high flow of vehicles. The location of a store will always be assessed by a Preca Brummel officer.

Size of the store
In the general format, stores are between 110 and 160 sq. m. in size, with a 30-40 sq. m. warehouse. Exceptionally, if the catchment area has more than 250,000 people, the size could be increased to 350-400 sq. m., along roads entering cities or towns where there is a high flow of vehicles. A large parking place nearby is essential. Three (possibly four) shop windows are necessary. Occasionally 2 very large shop windows (about 4 metres long) can be considered.

Position on the market
For over 50 years Brums has been a leading company in the upper levels of the kidswear market (0-16 years). The broad range of clothes, the perfectly compatible items, the perfect balance between their function and their appearance and shape, the highly competitive price of every item (which is very reasonable), are the main characteristics of the trademark.

Selections - arrangement
If you choose Brums will have no need to look for suppliers, create selections and study their arrangement. A highly specialised team, experienced in visual merchandising, will help you have balanced and studied arrangements on the opening day and in each season. You will then be able to access the reserved area at the beginning of every season and view photographs of shop windows and the calendar with pictures of their arrangements. This will allow, after one week of the shop opening, to manage everything on your own.