Brums, once known as Brummel, was established over 50 years ago to change and improve Italian fashion for children.

Bought by the company Preca in the Eighties, the historic brand Brummel was later transformed into Brums, to help the company expand abroad. It immediately became a key element in the growth of the Group.

The franchising distribution policy, which started in 1989, greatly increased the number of shops in Italy and it made people more aware of the brand.

There are over 250 single-brand stores and 650 multi-brand boutiques which currently sell Brums items in the world. The brand is the true trademark and essence of fashion for children aged between 0 and 16 years.

A spontaneous, amusing and happy fashion for children free to be children.